There is something fascinating about a business that really gets social media in a big way. Today’s view is on Facebook Pages (formerly known as Fan Pages). Slapping up a Facebook Page with occasional links, photos and pithy phrases and inviting some initial friends to Like the page is about as basic as you can get. ‘Parking-lot’ the whole deal and chances are your fans won’t be seeking the Page out as a destination point and may ignore the Page posts in their News Feed.
The Pages that truly win the hearts and minds of fans are those that actively get initial attention and hold it there. They do this by having interactive content that is relevant AND they engage in conversation with the fans. Think about the reasons you seek a Page out on your own.
Perhaps you:
- Truly are in “Like” with the company
- May have been invited by a friend
- May seek out the Page to take advantage of an offer or discount (especially at holiday time!)
- May have seen it pop up in your stream due to a friend’s involvement
So you rack up another page for your Info tab collection on your personal profile that will perhaps gather dust, unless it is a Page that courts you and entices you to become engaged. Here are a few National Brand Pages that go the extra mile to provide great content and engagement:
Dunkin Donuts:
The landing page for a non-fan is the Promotions Tab and looks like this:
The top box is a link to a music mix created by Dunkin Donut Fans and the second box highlights a recent contest winner as well as showcases an upcoming new donut flavor. The Wall shows incredibly well-engaged fans who submit content and a wonderful use of the company logo space to highlight the fan of the week. This page has 1.8 million people who Like Dunkin Donuts. Custom tabs include: Dunkin Perks, Coolatta, Maurice, News/Promos.
A brand ubiquitously known for its original black permanent marker, Sharpie went on to flourish in a rainbow of colors and inspire creativity around the world. The landing page for the non-fan is the Coupon Tab with the latest offer: “Celebrate your right to highlight by saving $1.”
The Page has over 1.1 million Fans and posts great content including contest info and links to the official Sharpie Blog. The logo image is bright and colorful and the left side of the Page includes albums filled with colorful creations submitted by fans. Custom tabs include Sharpie (promotion), Coupon, Sharpie Squad, My Sharpie, Go Green.
I had fun creating my own customized Sharpie pens on the linked page that I can order on-line.
Here are some Cincinnati Facebook Pages that have a lot of engagement, creativity and customization going on:
Girlfriendology, run by Cincinnatian Debba Haupert.
MommySnacks.net, run by Cincinnatian Andrea Deckert
What’s your favorite Facebook Page?
Copyright Michelle Beckham-Corbin~ 2010 All Rights Reserved
