The Warren County Career Center is a University System of Ohio Provider.
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Introduction to Social Media Marketing
Topics included in this seminar:
- What is Social Media and why is it important for your business?
- The importance of integrating social media platforms into your marketing program
- How to create a Strategic Social Media Plan
- The four key platforms for any small business: Facebook Pages, Twitter, LinkedIn & YouTube
Date: February 15th 1:00 p.m. – 3:00 p.m.
Cost: $69
Click HERE to register online for this program, or call 513.932.8145
Social Media Hot Topics Forum
Come join us for this intriguing discussion on hot trends in digital marketing for 2012.
Topics included in this Forum:
- Google + Pages for Business
- Gaming Theory & Apps
- Location-Based Marketing tools (Yelp, Foursquare. etc.)
- QR Code Marketing
- Other up-to-the minute hot topics
- Q&A session – Let’s Talk!
Date: Februrary 29th 11:30 a.m. – 1:00 p.m.
Cost: $49 ~ Includes Box Lunch
Click HERE to register online for this program, or call 513.932.8145
Facebook Page Creation Level I Hands-On Lab
Introduction to Facebook page development for businesses and organizations.
Topics included in this Workshop:
- Basic Set-Up Options from start to finish- includes importance of SEO in key Page areas
- Key Administrator settings like fan posting abilities, landing tabs, profanity & key word block lists, etc.
- Customization options to make your Page more appealing and to increase your marketing real estate
- Setting goals and objectives that lead to strategic content & engagement practices.
- Adding administrators
- Featuring other Pages and your Page Owners
- How to Market the Page to Increase Fans
- Facebook Page Etiquette
Bonus: Includes Facebook Training Guide.
Note: You must have access to your company or organization Facebook Page to work online OR be prepared
to begin an official Page. Bring log-in ID for Facebook.
Date: March 6th 1:00-4:00 p.m.
Cost: $149
Limited Seating.
Click HERE to register online for this program, or call 513.932.8145
Facebook Page Marketing Strategies-Level II Hands-On Lab
For organizations with an established Facebook presence. This workshop is a sequel to the Facebook Page
Creation Lab Class and/or for Page Owners ready to explode Facebook Page Marketing for their business.
Topics included in this workshop:
- Setting a niche and industry specific content strategy for your Page
- Developing compelling engagement strategies
- Advanced marketing tools- Tagging, Custom Tagging, Event creation, Reveal Tabs
- Developing Tabs- Custom & Third Party Apps
- How to run a Facebook Contest
- Creating location-based deals
- Adding Offers/Specials/Coupons/Bonus Content to your Page
- Facebook Page Insights- the ‘Google’ Analytics behind your Page
- Facebook Advertising
Bonus: Includes Facebook Training Guide.
Note: This is an Advanced class that works with previously created Pages. You must have access to your
company or organization Facebook Page to work online. Bring log-in ID for Facebook.
Date: March 21st, 9:00a.m. – noon
Cost: $149
Click HERE to register online for this program, or call 513.932.8145
LinkedIn Branding & Being Found Online Hands-on Lab Class
This workshop is for those who are new to LinkedIn or those who are just beginning to use this
professional social networking platform.
Topics for this workshop include:
- The importance of On-line Branding
- What is LinkedIn?
- In-depth look at each component of the LinkedIn Profile
- Creating a stand-out marketing summary
- Optimizing Profiles for Search (SEO)
- Key LinkedIn Settings including Privacy
- Using Key Word Search to make strategic connections
- Sending & receiving introductions
- Obtaining recommendations & referrals
- LinkedIn Etiquette
Note: Go to www.LinkedIn.com to create starter profile (name, title) before workshop. Bring log-in ID.
Bonus: Includes LinkedIn Training Guide.
Date: April 18th 1:00 – 4:00pm
Cost: $149
Click HERE to register online for this program, or call 513.932.8145
LinkedIn Marketing Strategies
This seminar is a sequel to LinkedIn Branding Workshop and/or for users ready to leverage the power
of LinkedIn Marketing with tools and applications to help you reach your personal and business objectives.
Topics to be presented in this workshop include:
- In-depth Profile capabilities like Skills, Specialties, Patents etc.
- Search Capabilities: People, Jobs, Companies, Industries, Jobs, Answers
- Key Facebook Functions like Events, Messaging Members & Non-Members
- Importance of LinkedIn Industry Groups and how to leverage
- LinkedIn Applications that can make you stand out like Blog link, Twitter, WordPress,
- Huddle Spaces, Portfolio Display, etc.
- Creating and leveraging Company Profiles
- Examining Premium LinkedIn Accounts-are they worth it?
- Live Demos
Note: This is an intermediate/advanced class for those who already have a LinkedIn profile in place.
Bring log-in ID.
Date: May 10th 10:00am – Noon
Cost: $69 (non-lab class)
Click HERE to register online for this program, or call 513.932.8145
Winning the Search Engine Optimization Game w/ Google Apps
How to use Google apps to improve being found online including Google Profiles, Alerts, Places and more.
Explore Google+, the newest social media networking site.
Google topics to be reviewed in this workshop include:
- Google Profiles
- New Google + Platform & Business Profile
- Setting Google Alerts for key search terms
- Google Places
- Google Documents to set Sales or Landing Pages
Date: May 22nd, 9:00 – 11:00 a.m.
Cost: $69
Click HERE to register online for this program, or call 513.932.8145
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